Search Engine Optimization(SEO) is the process of improving your site to increase the visibility for relevant searches. The better visibility of your pages on the search engine, you can gain more visitors and attract more prospective customers to your business. Search Engines such a Google and Bing use bots to crawl the webpages, collecting information, move from site to site, and putting them in an index. The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.