Driving more clicks or users to business websites via paid or organic promotional activities is known as Website Traffic. Traffic is an important factor to generate engagement and encourage users to interact with your business.

Important KPI for measuring Traffic objective is clicks, unique visitors,  average page views, bounce rate, etc. 

Important KPI for Website Traffic:

• Website Clicks:
  When a user clicks on your business ad or listing on google search engine and visits your website/landing page is termed as website clicks.
  

• Unique Visitors:
  Unique visitors are the first time visitors to your website. It’s determined by the user’s IP address and unique cookie stored on the browser. If you visit the same site multiple times, you will still be counted as one unique user.
  

• Bounce Rate:
  Bounce rate represents the percentage of visitors who have visited and existed without viewing any content or pages of your website. It’s a single page session with duration of 0 seconds. Higher the bounce rate, explains low interest of visitors on your site.

• Average Page Views:
  Average page view the number of users viewing the single page. Higher page views are a good sign until its generating conversions as it leads to customer engagement.
  Avg Page View = Total Number of Page View/Total Number of Visits
  

Facts about the Website Traffic:

• Bounce Rate is an important metric which helps to understand how many visitors have left your website without any activity or viewing your content. Ideally your aim should be to achieve the below 40% bounce rate, which is known as good bounce rate.
  

• Driving traffic to your website increases the user engagement and brand awareness for new audiences.
  

• Increase in website traffic will help you to expand the market base and extend your audience bracket.
  

• There are higher instances of short term traffic sessions to be fake bots traffic
  

• Use Social Media platforms to generate more traffic and drive users to a business website
  

Strategies for Website Traffic:

• Understand the source of traffic by setting up UTM(Urchin Tracking Module) tags, which will help you to analyze the users who are coming from which platform and medium like via paid ads or organic results.
• Run paid promotion campaigns on search engines, social media, email marketing, etc.
  
  Use Social Media channels to generate awareness and drive more new audiences to your business website.
  
  Pay attention to SEO on-page & off-page, optimize your content for search engines and create internal links to new content.
  
  Don’t miss email marketing, Use wisely the data that you have been collecting from your website. Segregate the audience list for your new & existing customers and share emails related to upcoming promotions-updates